Here’s some exciting data – according to research from Adobe, 47% of digitally mature organizations have a defined AI strategy when it comes to their web applications development. What this tells us is that there are many astonishing changes afoot and 2019 could be a fascinating year for the web app development space! While AI is a definite buzzword, there are so many other crucial web applications development trends and techniques that will define how web applications development will translate to profitability for companies. Here are trends that, we think, will dominate 2019!
1. Artificial Intelligence and chatbots
It is interesting that we keep prophesizing that AI will be important in the years to come, but statistics tell us that we already use it so extensively and that it is critical to a company’s digital transformation strategy. In other words, automating web app development will change the web development industry drastically because the company’s very vision will change. They will look more towards razor-sharp user experience and use design as a tool and a strategy in itself.
2. Voice search
Here’s a solid figure – 46% of US adults said that they used the voice feature on their smartphones. Voice search optimization is vast, according to the Pew Research Center. Voice search and voice engine optimization are two big design trends for web applications development. ComScore reports that by 2020, 50% of all searches will be voice searches.
With Alexa, Google Now and Cortana changing the way we access information, voice search data will be used to collect and lean insight on specific user behaviors and intents., understanding their needs and contexts with high precision. For instance, if your website focuses on local products and services, then according to Search Engine Watch, mobile-related searches are 3 times more likely to be local-based. Long story short – the revolution is closer to us than we think.
A trend that is too enormous to ignore!
Many web developers are finding their SEO being thrown off-track because voice search engine optimization means optimizing to fit the way a person talks. For example, if you type a query, it is most likely ‘best restaurants near me,’ but when you use voice, you usually say ‘which is the restaurant near my location?
With the booming popularity of personal assistants and voice search, digital and web application strategies should adapt to meet this need.
3. Progressive web apps
According to Smart Insights, 89% of the time spent on mobiles are spent on mobile apps. Therefore, it makes absolute sense why Progressive Web Apps (PWAs) are all the rage when it comes to web applications development trends. A PWA is a web-based app that delivers the functionality of a mobile app. In other words, they can be used offline and offer all the benefits that an app offers –offline support, push notifications, full faster loading pages, data security, and a more immersive, streamlined and mobile-like user experience.
Case in point? Forbes, one of America’s top business magazines, recently switched to a PWA to boost its mobile phone readership. The result – the PWA pushed up engagement by 100% and resulted in a 43% increase in sessions per page. Another example is Twitter Lite, which used PWAs to reduce bounce rate by 20%. It’s no wonder that giants like Amazon and Starbucks have started implementing it too.
A PWA is not easy to create, taking weeks to a few months to develop, but the result is a user experience that translates to more engagements and conversions.
4. Motion UI
As we know already, the seamless, quick and meaningful user experience is significant when it comes to web applications development. This puts Motion UI as one of the trends to dominate 2019. Motion UI is a library used for creating CSS transitions and animations. Developers can integrate these elements into the website and create a superior user experience, instead of just gimmicky GIFs and flash-enabled websites. Motion UI aids the elements of transition that are used in a website, and the best part is that you can use this library to work on any element of the website.
Motion UI helps you create some truly world-class design that is easy to use and experience. You can also control how it performs in a production environment, and this gives you a great perspective on its workability.
5. Low code development
In an industry that’s starved for skills and expertise in developing superior enterprise apps, low code development is a technique that is getting huge interest, with companies like Forrester and Gartner Research spending time and money on the same. In fact, as early as 2017, the Forrester Wave report titled ‘Low-Code Development Platforms for AD&D Pros’ specified why low-code development is going to be the next best thing, attributing its success to the unbelievable speed of the application and its superior delivery, also making it seamless for transitioning development work to cloud platforms.
What exactly is low code development? It means that a company can create cutting edge websites without extensive hand coding. In a low code development approach, coders stick to a minimal 10% of what the app’s code needs to make it unique. The developer does not waste time in re-implementations and continuous testing. Instead of only using hand coding, for instance, developers will use a visual IDE that can handle the complexity of workflows, UIs and more. The idea is to make quicker and better software. Businesses can use low-code platforms that help them visually conceptualize their entire website or application and can add their handwritten code as and when necessary.
6. Push notifications
Push notification is emerging to be a powerful tool for any mobile app, web site or PWA to have, and it leads to higher conversions. A push notification is a way to inform the user about an update or when new content is available, without the need to rely on an email campaign or to expect users to check the sites for updates. The most significant benefit is that you can keep users engaged in your app or website and increase conversions and click-through rates without big marketing spend or effort.
Push notifications are superior to popups in the sense that they are not a nuisance or cumbersome and are seamlessly woven into the website or mobile app interface. Push notifications are especially seeing high performance in the financial services and utility enterprise apps. According to Max Traffic, finance companies experienced a 30% increase in click-through rates thanks to push notifications.
7. Augmented and virtual reality
Virtual and augmented reality is becoming very popular for all kinds of websites and apps, not just the ones in the entertainment and education industry. Web design elements are now incorporating these technologies in a big way. A website or mobile app of a housing design company, for example, can make it possible for a user to put on a VR headset and experience the house.
There are many changes afoot when it comes to these technologies. VR is moving to the browser, for one. WebVR, for instance, is an open specification that’s a work-in-progress, which makes it possible for you to experience VR in your browser, and without a headset.
Augmented reality is also emerging to be hugely popular, especially for retail businesses. A technology that gives customers and users an interactive experience by adding a real-life layer to the computer-generated information, AR is already being used by giants like IKEA to transform a user’s digital experience.
8. Accelerated Mobile Pages
According to data from Google, even a page load time that increases from 1 second to 3 seconds, the bounce rate increases by 32%. A page load time that increases from 1 second to 5 seconds causes a likely bounce rate increase of 90%.
This is why accelerated mobile pages (AMPs) will play such a crucial role. They help pages load quickly on mobiles. AMPs is an open-source project helmed by Google and Twitter to help developers make really fast mobile pages. Since it is an open source platform that uses a stripped-down version of HTML, you cannot use certain HTML tags, and you can only use CSS minimally. In other words, all the focus is on speed and readability.
It is important to know that most of these new web applications development trends have moved past the first wave of adoption and are emerging to be more sophisticated and reliable. Web developers and designers have an exciting opportunity – they can help their clients to always look forward by embracing the latest that technology has to offer.
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