Close

Google Updates Play Store with Customizable Developer Pages, Smart Search and A/B Test

Google is in no mood to stay away from the no. 1 position in the highly competitive mobile platform. With over 1.6 million apps in the Google Play Store against 1.5 million apps in the Apple App Store, Google strives into the extreme offshore to ensure the best usability to its users and developers with the latest update. Three are the major updates Google has discharged – customizable developer pages, smart search and A/B test.

google play store

Google Play Store

Customizable developer pages are meant to act like a dedicated or landing pages of developers, where developers do list their apps with more precise and graphical images that possibly will result in a better conversion rate. Currently, the developer pages look scattered with diverse information. The new update is something like we use to see on Youtube, where each Channel can put up a banner image and feature a video. In the same way, on developer page developer can upload a stunning cover image and highlight one of the their best or recently launched app. This update will certainly increase the no. of installs for each app development firm.

google developers page play store

google developers page play store

Smart search is the next major update Play Store is prompted with. The new searching style is all helpful enabling more conversion rate even to the ‘connected apps’ rather than dated ‘similar apps’. That is when you search the keyword ‘shopping’ on the search panel of Play Store, it lists a bunch of shopping apps. Below shopping apps you could see other section like ‘coupon’ or ‘food’, which are directly and indirectly connected to shopping apps. This really helps to gain more visibility for the so called connected apps.

search google play store

search google play store

Last but not least, the third and final addition to do A/B test for individual apps. Here developers could test or experiment how the app is appeared on Play Store; which text, colour, icon, or image etc. does better with the no. of installs of the app. Developers can check the detailed analytics and can plan the next strategies accordingly. Interestingly it all happens from developers console. On the other hand, Google provides the facility to test apps across top 20 Android devices in the market.

google play store mobile ab test

google play store mobile ab test

Latest stories

  • Go Live: 6 Things To Do Before Publishing an App

    After years of publishing applications to the app store, our team has come up with a checklist showcasing important things to do before publishing your app on Google Play or Apple App Store. Without further ado, let’s get started.  #1.Thoroughly Understand The App Store Policies and Guidelines It is vital to understand the app publishing […]

  • How to Create Mobile App Wireframe?

    Do you have an awesome app idea? Awesome!  No matter how amazing your idea for a mobile app is, if you are clueless about where to start and how to go about the development, it is bound to fail. So, after finalizing the app idea, the next step is wireframing. Why Wireframing? Incorporating all the […]

  • Designing The Ultimate Mobile App Architecture

    The strength of a building lies in its foundation. Similarly, architecture is the backbone of any mobile application. Building better app architecture is vital for the success of an app. Even the smallest fault in the architecture can undermine the quality of the app.  Factors to Consider While Developing Mobile App Architecture Before you dive […]

Leave a Reply

Your email address will not be published. Required fields are marked *