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How to Elevate your Marketing with Computer Vision?

Hello everyone, in this edition of Startup Shout Out we bring to you Aura Vision Labs. Backed by Y Combinator, the startup superheroes use computer vision to provide unique insights to retail stores about every visitor using the existing cameras.

Aura Vision- Make the most out of Existing Cameras

One of the biggest advantages associated with the technology is that it utilizes existing security cameras set up in the store to acquire these details eliminating the cost of  installing new sensors. 

The technology helps discern :

  • Age
  • Gender
  • Clothing style of people even in crowds. 

Further, it captures and analyzes 

  • In-store visitor demographics
  • Walk-ins
  • Walk-bys of  store visitors in real-time. This proves to be way more accurate and effective than conventional loyalty cards.

Use of Intuitive Heat maps 

Intuitive heat maps used in the technology enable:

  • Store directors to see how their space is utilized by each and every demographic
  • Merchandisers can discover the most engaging displays

Featured  in Forbes and BBC,the technology has added a new dimension to traditional marketing techniques. 

Let’s check out a  quick ‘Aura Vision Shop Demo’

 

Worried about Shopper Identities?

The platform complies to GDPR-world’s most stringent data protection regulations. Privacy being at the heart of the design, facial recognition is not used to identify individuals. 

A big shout out to team Aura Vision Labs. Keep Innovating!

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