Hello everyone, in this edition of Startup Shout Out we bring to you Aura Vision Labs. Backed by Y Combinator, the startup superheroes use computer vision to provide unique insights to retail stores about every visitor using the existing cameras.
Aura Vision- Make the most out of Existing Cameras
One of the biggest advantages associated with the technology is that it utilizes existing security cameras set up in the store to acquire these details eliminating the cost of installing new sensors.
The technology helps discern :
- Clothing style of people even in crowds.
Further, it captures and analyzes
- In-store visitor demographics
- Walk-bys of store visitors in real-time. This proves to be way more accurate and effective than conventional loyalty cards.
Use of Intuitive Heat maps
Intuitive heat maps used in the technology enable:
- Store directors to see how their space is utilized by each and every demographic
- Merchandisers can discover the most engaging displays
Featured in Forbes and BBC,the technology has added a new dimension to traditional marketing techniques.
Let’s check out a quick ‘Aura Vision Shop Demo’
Worried about Shopper Identities?
The platform complies to GDPR-world’s most stringent data protection regulations. Privacy being at the heart of the design, facial recognition is not used to identify individuals.
A big shout out to team Aura Vision Labs. Keep Innovating!
Subscribe to receive weekly shoutouts about other great initiatives in the world of startups.
Can You Fuel The Next Wave of Business Growth During a Pandemic?
Pandemics and economic recessions are known to create disruptive effects on global economies and businesses. For e.g, the Black Death was a devastating bubonic plague that arrived in Europe during 1347. The catastrophe resulted in the collapse of the feudal system in Europe while replacing it with a more modern employment contract. Covid-19 pandemic has […]
Meet React Native app 0.62 with Flipper
Amid global pandemic,React Native app version 0.62 was released on March 26, 2020. It comes with the support for Flipper by default. Introducing Flipper Highly popular in the Android and iOS communities, Flipper is a developer tool for debugging mobile apps. In this release, support by default has been enabled for new and existing React […]
Manage Remote Teams and Productivity During COVID-19
With more than 471,862 cases around the globe, the coronavirus (COVID-19) pandemic has a devastating impact not only on the lives of hundreds of thousands of people but also on the global economy. The government aiming to contain and mitigate the disease has initiated the largest Coronavirus lockdown in the country. This has affected the […]