How Headless Commerce Can Solve Your WordPress eCommerce Challenges

Author: Sara Sharma
May 9, 2022
How Headless Commerce Can Solve Your WordPress eCommerce Challenges


The world of e-commerce is changing dynamically!

With consumers consuming content and making customized purchases from IoT apps coming into the game- everything is evolving.

Ecommerce brands that are evolving with the latest trends are reaping results while others are scratching their heads.

If you are not living under a rock, you must have come across an abuzz in the ecommerce industry," headless commerce."

According to Forbes, more than $165 billion in funding was raised for headless technologies.

This article will talk about what is headless commerce and how it can solve the Wordpress ecommerce challenges.

First, what is headless commerce?

"Headless commerce" is a buzzword in the contemporary world when it comes to ecommerce. To put it simply, it is an approach to segregating the front end and the back end of the system.

Traditional e-commerce vs headless e-commerce

Here is how traditional e-commerce is different from headless e-commerce.

Traditional E-commerce

A traditional e-commerce model is a monotonous approach that follows a monolithic model. The benefit of a monolithic model is that the entire control is in the hands of the IT department, where everything is packed together.

On the other hand, monolithic strategies have a slow go-to-market timeline and require a high development cost. Additionally, there is no room left for customization, design, and integration in the current system.

Headless E-commerce

Headless commerce solutions meet businesses' needs where the commerce aspect is required. Headless e-commerce allows businesses to define their own experience for themselves and their customers.

During the initial stage, headless e-commerce requires significant investment. With the headless commerce platform, you are starting from the completion point, which allows you to focus better on the user experience and deliver end results in less time, money, and effort.

Top headless commerce platforms

Here is a list of top headless commerce platforms:

1. BigCommerce

A big name in the eCommerce space, BigCommerce is one of the best headless commerce platforms for wordpress. The product features tools for customer segmentation, payment processing, cart recovery, product listing, and so on.

With BigCommerce'ss headless eCommerce features, the presentation feature is segregated from the commerce engine. This gives you the flexibility and freedom to create and run multiple stores simultaneously.

Big-commerce offers a tailor-made Wordpress plugin that provides a hiccup-free experience. Besides wordpress, it also integrates with other marketplaces like eBay, Amazon, and Google.

2. Shopify

Shopify headless commerce architecture allows you to separate your front-end design from backend infrastructure. Shopify helps to speed up the site's performance with the web app.

Shopify is known for its stability as it comes with a user-friendly dashboard that streamlines the CMS. Shopify can integrate with all the major marketplaces like eBay and Amazon.

3. Magento Commerce

Magento commerce equips the developers to deliver tailor-made applications. Magento facilitates personalization and the best inventory management features.

The analytics tool dashboard allows you to visualize the essential data points and make decisions. Also, as a decision-maker, you can export data directly into your inbox.

The consensus is clear: If an ecommerce business wants to survive and thrive in the modern world, they have to adapt to headless commerce.

Why Headless commerce for WordPress?

WordPress is the preferred CMS for 64 million websites worldwide. With the BigCommerce's launch of the BigCommerce as a WordPress plugin, there is now a headless commerce option available for the people leveraging the wordpress ecommerce.

As you know, Wordpress does not include an e-commerce feature; instead, it comes as a CMS plugin. However, the better approach would be to merge both wordpress and a dedicated e-commerce platform.

Here is a detailed overview of the ecommerce challenges faced by wordpress empowered websites and how you can overcome them by integrating headless ecommerce approaches.

Challenges faced by the organization while integrating ecommerce with the Wordpress website

Time consumption

Building a front end for an ecommerce website is a tedious and time-consuming task. Each project has its own requirement and keeps on changing for every client.

Content experience

The content experience on the ecommerce website should be seamless because customers expect consistency. Therefore, maintaining a consistent content experience throughout the website is essential.


Security is another issue that bothers developing companies as it requires extensive investment and resources. Also, S-E-C-U-R-I-T-Y is a non-negotiable domain; therefore, you can't avoid it. Regular monitoring and securing the ecommerce website is essential.

Here is how the headless ecommerce solution can empower the wordpress ecommerce websites:

1. More flexibility and freedom

By incorporating headless ecommerce, the engineering team can build the best-in-class front-end experience by leveraging their skills.

All the development teams in your organization can come together to build great front-end technologies.

2. Bring out the best in content and commerce strategy

Content-driven ecommerce platforms are envisioned by various brands.

Implementing great solutions for content management and commerce allows different technologies to do what they are best at.

In the case of headless commerce, CMS can incorporate the content in the front-end framework with the help of API. Meanwhile, the commerce platform can take care of the technical complexities happening in the backend.

3. Going omnichannel (without any pain)

A headless commerce platform propels your content everywhere. You can publish your content like videos and blog posts across channels by just using one platform. (In our opinion, it's excellent!)

4. Supports Agile Marketing

Headless commerce can support upcoming technologies whenever they hit the marketplace.

A technology that supports agile marketing is imperative as it puts the marketing team back in the driving seat where they can roll out various sites across different divisions, portfolios, and brands.

Headless commerce offers that flexibility in the ecommerce ecosystem where marketing teams can set up a new site in a matter of a few days.

5. To enhance the customer experience

Customer is the king! And offering a best-in-class customer experience should be every brand's top priority.

Let's face it; a great customer experience has the potential to get you business.

As an ecommerce platform, it should be your responsibility to provide a consistent customer experience across all channels and devices, as people love to buy from brands that understand their pain points.

6. Seamless integrations

Headless commerce solutions support seamless integration as it has an API. You are free to integrate your brand to any new device and expand new opportunities.

The Final Verdict

The time has arrived to scale your ecommerce business with WordPress with the help of headless ecommerce. Headless ecommerce offers a much more scalable approach to online sales.

If you are looking for an expert WordPress developer to create a high-quality headless ecommerce website, get in touch with our experts today.