Mobile Content Management (MCM) - An ultimate guide to planning and executing an MCM content strategy

Author: Sara Sharma
August 23, 2022
Mobile Content Management (MCM) - An ultimate guide to planning and executing an MCM content strategy


Nearly 6.5 million mobile users consume content every day. With this comes a huge responsibility to embrace this new trend.

With the exponential growth and sophistication of mobile devices, the upsurge in demand has sparked the requirement for its own content management system.

Nearly 53% of employees are not productive, and therefore to promote productivity among the employees, you need to adopt new technology.

A secured mobile content management system can protect sensitive business information and help it spread across the workforce evenly to boost business productivity.

In this blog, we have mentioned everything you need to know about mobile content management and how you can leverage it to take your business to the next level.

Let’s dive in and explore!

What is mobile content management?

Mobile content management can be classified as a group of technologies that allow users to securely access corporate data on mobile devices such as smartphones and tablets.

The main function of mobile content management is file storing and sharing. These services take place mainly in the cloud, and it is imperative that MCM should include identity management which puts the control in the hands of the higher authorities to make a specific set of data accessible.

Mobile content management mainly deals with content that is destined for mobile devices, and therefore mobile content management solutions are rendered to be built around a mobile content management system enriched with communicative and productivity features to boost productivity.

A critical consideration while envisioning mobile content management is that in any circumstance, you need to have a centralized way of managing the content, particularly if you are making omnichannel devices.

Whatever your mobile content strategy is, it should have an idea of centrally maintaining the content and pushing it out to the mobile devices.

Mobile content management systems - How companies handle it in their business?

A mobile content management system can be incorporated in the following ways:

1. By developing a mobile app content backend

It is a mobile content management system that is used for managing content in mobile apps for smartphones.

2. A responsive mobile website design

It is a mobile content management system on a mobile-friendly website, i.e., responsively displaying content accurately no matter what the size of the screen is.

3. A mobile admin app for an existing CMS

A mobile content management system that runs as a smart app on mobile devices like smartphones and tablets. They can be easily used to create and organize content on the go.

Effective mobile content management strategies in 2022 to drive results

Deploying a mobile content management system doesn’t have to be a daunting task, as with the help of proper planning, you can implement effective strategies to increase the results by 10x.

Follow these points to craft effective strategies:

1. Determine the approach to present the content on mobile devices

It is essential to determine the approach to presenting the content on various mobile devices. You can either adapt device-specific or device-agnostic approaches.

A device-specific approach leverages mobile-first designs and offers a unique user experience. This design is not tailored to be flexible, which means it is created to be mobile-centric. Moreover, this approach is time-consuming and expensive.

Device-agnostic approach deploys responsive designs and delivers a single version of the app and website. It automatically adjusts according to the multiple devices and is not centric to any device. This approach is super flexible and cost-effective.

2. Choose between traditional vs. headless CMS

The next thing you need to determine is which type of CMS you want to employ in your mobile content management strategies.

By choosing traditional CMS for your mobile content management system, you will be getting closely integrated backend content and front-end presentation. However, device-agnostic is not possible on this device type.

Headless CMS is the one that separates backend content from the presentation layer. This robust mobile content management system focuses on storing and delivering content. This approach allows the business leaders to change the front-end display without hindering the backend content.

3. Have a faster loading time

Mobile content strategy should be based on the loading time. If it takes too long time for loading due to the high volume of data, then it can cause issues for the user. Therefore, focus on making the mobile CMS light and quick.

4. Make it supportive

Your mobile content management system should support multiple file formats like doc, xlsx, mp4, mp3, pdf, etc.

How to execute a mobile content management system in 2022?

By now, you know the mobile content strategy to drive exponential results to your business. Now the next step you have to take is enormous.

It is vital that businesses, no matter small or big, should include mobile content management strategies into their trailblazing plan to achieve tremendous success.

For execution, you need to either hire an internal team or outsource your work to a third-party company. If you want to hire an internal team, then you should hire a dedicated and skilled staff who has the requisite skill set.

However, if you are looking forward to hiring a reliable mobile content management system service provider, then you must consider these points.

Features to consider while choosing a reliable MCM content provider for your business

Features to consider while choosing a reliable MCM content provider for your business

1. File Sharing Flexibility

The primary aim behind creating mobile content management is a seamless collaboration between two different environments in the team. A great MCM system should be flexible enough to share various files seamlessly. Therefore, make sure to hire a service provider who offers a flexible file sharing capacity.

2. Robust security

Where there is data, security is the primary concern. An efficient mobile content management system should offer security support and encrypt confidential data to protect critical information.

3. Manage the admins

Admins play an essential role in any CMS. Therefore an efficient mobile content management system should be able to give remote access to admins. The access includes addition, copy, edit, and rescheduling of content.

Concluding on MCM

If you are planning to outsource mobile content management solutions to a third-party solution provider. Then Toobler can be your reliable partner.

At Toobler, we have a perfect mix of skilled professionals who offer their strengths to offer the best solutions to the enterprises. Contact our experts today!