Custom web application development in 2023 - Top 7 reasons to consider

Author: Sara Sharma
November 14, 2022
Custom web application development in 2023 - Top 7 reasons to consider


There are more than 5 billion internet users in the world. However, in this digital transformation era, online businesses face cut-throat competition to stand out in the crowd.

Currently, there are over 1.98 billion websites on the internet. (well, that's an enormous number)

Now, you can imagine the possibility of growing your business online. But, to create an impeccable brand presence, you need a solid website.

Hence custom web application development services come into the picture.

Custom web applications help you create a unique brand image by streamlining the process to add relevant features without hiccups.

Moreover, a custom web application development company can meet your business's unique demands by tailoring bespoke development solutions.

To help you get custom web application development right, let's understand what custom web application development is and the top 7 reasons why custom web app development should be the focus of your business in 2023.

Let's get started!

What is custom web application development?

Custom web application development is focused on learning the client's business requirements first and then utilising edge-cutting technology to deliver the best fit or tailor-made solutions.

Custom web applications are focused on serving the clientele market, targeted audience and company requirements.

HR & talent management tools, document management, content management system, etc., are a few custom web application examples.

What is the process of developing a custom web application?

The process of custom web application development can be mainly divided into five stages:


Ideation is the first stage of any process! It is the crucial stage as it is the stage for refining and research.

It is the foundation of the entire development process; therefore, thoroughly research your market and ensure that your idea exactly translates into what you envisioned.


Once you have got the idea, right now is the time to plan and create the milestones. In this stage, you will decide on the allocated resources to develop the app architecture, wireframe and prototype.


It is the stage where you give a visual entity to your app!

Adhere to the interactive and informative designing principles to embrace different user competencies.


Finally, this is when you start coding and implementing the development codes. Development code is usually divided into two parts- front and backend development.

Testing & Deployment

After making the app functional, it's time to test the custom web application and make it bug-free. Once everything is all set, you can deploy the web application to the servers.

Top 7 Reasons to consider custom web application development in 2023

Product uniqueness

As the name suggests, custom web development services give birth to a unique website precisely similar to the one as it is in your head.

It will not be like any other website on the internet. Nearly 48% of website visitors have admitted that website design is the main thing that helps to determine the business's credibility.

Therefore one-of-a-kind website with rich features will grab the eyeballs of your potential customers and undoubtedly throw the spotlight on your brand's ideology.


Custom web applications are easier to scale, which is why many businesses are ahead.

Your business needs a website that grows with it; therefore, a pre-designed website will be challenging to scale as it is not flexible.

Custom web development gives you an upper hand whenever you want to upgrade your website with future integrations and features.

Timely integrations and scalability not only increase the traffic on your website but also increases your brand's credibility.

More safe & secure website

Since the COVID-19 outbreak, there has been a 71% increase in cyber threats.

While creating a website for your business, you should not forget that there are high chances of a cyber-attack. Therefore, knowing where your customer data will be stored is imperative.

A cyber attack can break the trust of your customers, which you have gained after years of hard work. Therefore, security is the primary concern regarding custom web application development.

A custom web application development company makes it necessary to use SSL certificates while building your website. Therefore, consider developing a custom web application over commercial apps.

Tailor-made solutions for your business

A professional and credible company that provides web application development services can work closely with you to build a perfect app that meets your business requirements.

Instead of including multiple features and complicating your app, you can include the ones required for app development.

It enhances the user experience, helps in seamless navigation, and accelerates productivity.

Automates Monotonous Tasks

Data flow is the core of any online business. Nowadays, companies rely heavily on data, but managing it on different systems can be tedious.

But custom web applications can automate this monotonous task as you don't have to manually enter, type, upload, re-upload and convert the data.

These repetitive tasks can do unnecessary delays among the teams. Hence, you can dedicate your time to more critical tasks by automating their tasks.

No Dependencies

When you purchase software from a third-party tool, you tend to depend on them and its pricing scheme.

You can only leverage the features that are included in their packages. Also, adding features becomes a tedious task. This way, only your budget and time are stretched.

However, custom web applications require low maintenance costs and benefit the user on a larger scale.

Seamless Backend Control

A robust backend is required to run smoother operations. An app from a third-party tool won't help you with backend operations.

However, a custom web application development company will provide you with an expert who will constantly monitor and manage the backend of your web application.

Wrapping Up!

An innovative and well-designed custom web application can help you to expand your business exponentially.

Before moving ahead with custom web development, it is essential to understand the cost of custom web application development.

So have you decided to move ahead?

If yes, then great!

Web application development services offered by Toobler can help you turn your ideas into reality.

Seasoned developers at Toobler have an experience of more than a decade in developing custom web applications and setting you apart from your competitors.

Contact them now to soar high in the business world!