Mobile App vs. Website: Which one is better for your business?

Author: Sara Sharma
July 8, 2022
Mobile App vs. Website: Which one is better for your business?


What is the first question that comes to your mind when it is all about connecting with customers and serving them online? Without a doubt, you will often be confused about a mobile app vs. a website.

Which one should you choose to acquire new customers and generate more sales? Still confused? Let's explore in detail.

Nearly 79% of smartphone users make an online purchase using their devices. It is evident that companies have to increasingly embrace mobile-friendly strategies to stay ahead in the game.

But part and parcel of this trend is the dilemma of choosing between a mobile app vs. website.

The debate on mobile apps vs. websites is a never-ending discussion among marketers. Thus as a decision-maker or business owner, you have to be in motion to decide the best for your business. Among the plethora of ideas and possibilities, you have to choose accordingly to make the correct decision on app vs. website- which is the right fit?

In this article, we will elaborate on the app vs. website and how you can choose the best solution for your business.

App Vs. Website: which one to choose?

We will be mentioning the difference between mobile apps and websites here. Additionally, we will also mention the best-case scenarios to adopt.

Read further to make your decision between an app vs. website.

What is a mobile app?

A mobile app is an application software crafted and designed to run on mobile devices like tablets and smartphones. They are generally leveraged by businesses to offer a more intuitive, fast, and personalized user experience.

When to choose a mobile app?

Here are the specific use scenarios where an app will be the best choice for your business.

1. If you are looking to increase the interaction

If interaction tops your priority list in the app vs. website debate, then mobile apps are the best choice for your business.

Mobile apps offer highly interactive user sessions when compared to websites because what is the best way to be with your customer than move around with them in their pocket!

Customers are more likely to interact with the businesses that are available at their fingertips.

2. If you want to enhance the user experience

If your business demands more user personalization and regular usage, then mobile apps should be your option.

They are highly accessible in all scenarios and offer exceptionally fantastic UI and UX interactive designs that will be difficult to encapsulate on a website.

3. If you want the ability to contact the user directly

The inherent capability of the apps is that they can send push notifications which gives you the ability to interact with the users directly.

Web-based push notifications are also there, but not many people go for it; therefore, apps can give you an edge here.

4. If you want to create a strong customer relationship

Apps are a platform that allows you to have a direct relationship with your customers. Thus with effective strategies, you can retain them.

What is a website?

A website is a collection of accessible, interlinked web pages that run under a single domain. An individual or organization can create them for various purposes.

When to choose a website?

If the below-mentioned requirements make sense to you, then a mobile app will be an ideal choice.

1. If you want to spread the brand awareness

Do you remember exchanging business cards to spread awareness? Well, websites are modern business cards.

If brand awareness is an essential factor for the growth of your business, then get out of the dilemma of choosing between an app vs. a website.

Without a doubt, build a website. You can inculcate an enormous amount of information on the website, like explaining your services, USPs, and much more.

2. Adopt powerful marketing strategies

A website can open quite a few doors marketing-wise. You can adopt SEO, PPC, and many more strategies to stay ahead of your competitors.

3. If you are looking for a cost-effective option

Generally speaking, it costs a lot to build an app. Therefore if you are tight on a budget, a fully-responsive website can be a good fit.

4. If you want to launch your business soon

A website can be built in less time. Apps, on the other hand, require a long tenure of time to be built and launched.

Mobile App Vs. Website Pros And Cons

Here are app vs. website pros and cons to granularly make you understand the difference between a web app vs. a website so that you can make an informed decision to unlock your business growth.

Website Mobile App
Pros 1. Compatible with all the operating systems and devices. 1. UN/UX customizations and better user engagements.
2. Strong brand presence. 2. User-friendly & convenient.
3. Cost-effective design & development.3. Can be used in both online and offline modes.
4. Broader audience reach. 4. They are more secure.
5. It can be built quickly. 5. Decreases the marketing costs.
Cons 1. It can’t be accessed offline. 1. High development cost.
2. Less access to in-built mobile features. 2. Continues maintenance and support.

Web App Vs. Website: Deciding Factors

Here are the deciding factors you can consider while choosing between a web app vs. website for your business. These factors will help you to examine your business requirements and help you in decision-making critically.

1. Where is your audience?

Before deciding between a mobile app vs. a website, you need to analyze the customer behavior to understand whether to launch yourself on the web or mobile-first. If you are not into an ecommerce business or any sort of service-oriented business that has great demand, a website will be fine.

2. The budget

Now budget plays an essential role in deciding between an app vs. a website. If you have a small budget, then we would suggest first building a website and later on proceed to a mobile app.

3. How much time will a user use your platform?

If your business/services requires to be accessed a few times a day and requires seamless access to order products/services, then launch an app first.

4. What is your business goal?

You need to steer clear with your business goals. For example, is your aim to deliver content regularly or build a robust mobile presence or want to be found on search engines, etc.

Therefore, before deciding between a web app vs. website, you need to determine the business goals.

Making The Right Choice For Your Business

So who won the mobile app vs. website battle?

Well, it totally depends upon your needs. Make a perfect choice based on the information provided in this article.

Regardless of what you choose, you would need expert assistance to get the best results for your business.

Get in touch with our expert team, who will be more than happy to help you exponentially grow your business.