A project that begins well-informed helps in solving problems and bringing innovative ideas to the front. Here is where the ‘Lean’ user experience designs come in: they are more efficient, successful and functional. The very first step towards a creative ‘user experience’ is when the entire team begins by analyzing what the user wants and by paying attention to customer feedback. See the magic in all the creative user experience web design services implemented by our UX team.
Each and every creative UI design, layout, and a website is created with the aim and customer in mind. This is the stage when we add the skin to the wireframes with interactive animations, bringing the ideas to life.
Lean User Experience (Lean UX) design is a process that embraces Lean-Agile methods. It brings together product development and business through a constant measurement called ‘learning loops’, which can be described as ‘build-measure-learn’. It requires a greater level of collaboration with the entire team. The core concept in Lean UX is the Minimum Viable Product (MVP). The plan is to create a very basic structure of the concept as possible, then test and gauge the results. The MVPs showing promise are further developed into the final product.
Wireframes and Prototyping
Prototyping involves the conversion of diagrams into clickable interactive prototypes. These are usually without the wireframes (UI skin) and the primary purpose of it is to validate the UX hypothesis by testing and iterate if at necessary. Interactive prototyping is used to illustrate the functions of a design – how it feels and communicates. Wireframes and prototyping is an essential part of our design process. And our favoured tool in prototyping is Invision tool.
Responsive Web Design
Responsive Web design is the most popular and in demand approach as it can respond to the user’s interaction and environment, resizing itself according to the screen size, window and platform. It consists of flexible grids, layouts, images and CSS media queries automatically adjusting to the user’s preference. This removes the need for different design and development for each new device.