A brilliant mobile app idea can be a key start. However, it is imperative to back the idea with good development and lower the mobile app development risks. It merely takes seconds for a user to download an app but there’s a lot more to building an app than just an amazing idea. It involves a tremendous amount of time, effort and resources.
With skyrocketing mobile app usage, many organizations are blinded by the endless possibilities and dive into app development completely unprepared without understanding the associated Mobile App Development Risks.
In the light of years of app development experience, experts at Toobler have come up with a list of pitfalls developers must avoid while building robust applications capable of conquering the digital market.
#1 Building An App That Your Target Users Don’t Want
What’s the purpose of your app? How does it solve a particular problem faced by your users? It is vital to build an app with an end-user perspective. What is the point of developing an app that is of no use to any users? Right from the design phase, the development team must adopt a user-centric approach and take in account their target audience’s needs. In the end, they are the ones who will be using the app and deciding a mobile app’s success or failure.
#2. Poor User Experience (UX)
52% of users said that a bad mobile experience made them less likely to engage with a company.
Everyone hates bad design and an app’s UX impacts how your users perceive the product. Apps providing poor UX are either abandoned or uninstalled by users. A fluid user experience (UX) is key to the success for any app. It makes the app easy-to-use, provides value to the target audience by meeting their requirements. Improved UX offers several benefits like better engagement, improved customer satisfaction, competitive edge, loyal customer base, etc.
#3.Post-Launch Mobile App Maintenance Risks
Recently, your team launched an awesome car pooling app. Kudos!
However, there is one pitfall your team must avoid after the launch i.e. app maintenance. Unfortunately apps don’t come with an autopilot mode. To ensure product success, the team must monitor the app frequently, add new features, fix bugs and provide regular updates catering to the changing market needs. Without timely maintenance and lack of updates, even the best of mobile apps are bound to fail.
#4.Apps Lacking Scalability
With fast-changing customer needs and digital landscapes, scalability is essential for your app’s success. A mobile application lacking scalability will be left behind in the crunch for demand as the user base grows. It will also fail in retaining users without being able to provide a pleasant user experience across multiple platforms and devices. Whereas, scalable apps enhance growth, improve ROI, effectively handle traffic surge, provide excellent user experience for both new and existing users.
#5. Apps tied to a single platform
During app development, every team faces this tough question: Whether the app should support all the leading platforms or one particular platform? Developing an app that supports both iOS and Android can be expensive but choosing a single platform is a risky approach as it limits your businesses future growth opportunities.
With a clear picture of the risks involved in app development, your team can simplify the complex development process and create app success stories.
Stay tuned for the next blog to know about the measures that can help reduce the risks up to 80%.