What’s in a name? Passion – Toobler

July 2, 2018
What’s in a name? Passion – Toobler

Aesthetic Design – Is it limited to “The Halo effect” alone?

It all began when Bobin George (CEO) and Jerry Don (CTO) were working together as developers for an IT software company. It was the year 2006 when Amazon launched EC2, companies began their historical shift from local servers to remotely hosted data centres or in other words, the early stages of ‘cloud computing’. They realized that by harnessing the power of these technologies new web and mobile applications with great user experience could be built. These applications with extreme flexibility would enable businesses to grow at an exponential rate.

They rented out a small space and thus, commenced Toobler’s journey. The next major step was to find a name for the company, a task that fell on Jerry’s shoulders. After days of search, he decided to focus on his passion: software technology. For someone who had spent years programming, the answer was staring right at his face:the user interface. Jerry decided to combine some of the letters taken from the words that defined the sides of a user interface:top,bottom,left andright. And hey presto! ‘Toobler’ was formed.

Slowly but steadily, the company grew and so did their clients and projects. From a two-member company, it grew into fifty, with 200+ projects to its credit. Startups’ knocked on Toobler’s doors for to turn their ideas into real-time applications. Their attention to perfection even in tiny details and focus on reducing cost and time made them a favourite among the startups.

For any entrepreneur or startup, to have their ideas clearly understood and brought to life makes their work half done. And this is where Toobler hit the bull’s eye! Over the years, Toobler built web and mobile applications for many industries with varied requirements.

Apps were made

  • For connecting with friends

  • For inviting and creating events.

  • Security platform especially for schools, colleges etc.

  • For hiring babysitters.

  • For room services, booking menus etc.

  • Financial services.

  • For creating teams, tracking improvements, etc. in sports.

  • Sports news and updates.

  • E-commerce websites and apps

  • Supply Chain and logistics

  • Building maintenance and administration

  • Travel apps

  • Healthcare

Toobler Alliance – Success Stories

From the time when a client’s idea takes shape as a minimum viable product (MVP) and which then evolves into a scalable product that catering to numerous clients and customers, that is when it can be described as a success story.

The Hotel

‘The Hotel’ is one such success story for Toobler. Before approaching Toobler with his idea, the client had contacted a few software companies, but they either failed to grasp the crux of the idea or were miserable in their communications with him. But with Toobler, he found ‘all the little cogs to mesh together”. From a small MVP, it evolved into a massive structure supporting a huge client base.

‘The Hotel’, a tablet application, offers diverse solutions to improve the hotel experience and profitability. Some of the solutions are:

  • Customers can order room service from the tablet without a third-party assistance.

  • Eliminates printing costs and ancillary services.

  • Latest offers, promotions, events, and news with time-bound push notifications.

  • Check-in and check-out thru the app.

  • In-house or 3rd party shopping and delivery.

  • Guest services.

  • Local tourism or guide information.

  • Content Management System.

  • Easy-to-use administration backend.

The Hotel app is used at many high-end hotels and offers one of the finest quality of service that is appreciated by both the guest and the hotel management.


Let’s just imagine that you are a ‘flourishing’ businessperson. You realize that you have almost little or no presence online and you just don’t know where to start. Don’t worry, GoSite does just that – help build your ‘empire’ online!

Gosite is an application suite with seven products or online business tools used to enhance your business. The products can be used individually or can be combined or bundled together as per each customer’s requirement. Their online business tools arePlacement, Messenger, Reviews, Booking, Sites, Contact Hub, Engagement. A simple requirement for a user-friendly website builder quickly scaled into a project with multiple interrelated products. With a few clicks and input, an entrepreneur with little or no technical knowledge can become an expert on establishing an online business presence. Gosite’s success can be measured by the fact that they are an Inc.500 company that was awarded the 16th place out of 100 fastest growing companies in San Diego!

To Summarize…

Just as wine improves with age, Toobler has perfected their expertise over the years by incorporating latest technologies and creating successful applications. From ideation to market, clients can rest assured that the development of their idea is in safe hands. If you have something that you would like to discuss with us or an idea that needs to be ‘transformed’ – please do get in touch