For online retailers, marketplaces and D2C brands
A store shaped by how you trade
How you sell is specific to you, and a template store makes you sell the way it was configured. Toobler builds the online stores, multi-vendor marketplaces, catalog and product search, checkout and payments, and integrations that commerce businesses run on — engineered around how you actually sell.
Commerce is an engineering problem
Off-the-shelf platforms get you to a point — then the catalog, the checkout, the marketplace rules or the integrations you actually need stop fitting. That is where Toobler builds: custom e-commerce and marketplace software engineered around your products, your sellers and buyers, and the systems around them — search that models your catalog, payments and offers that match your model, and the data and integrations that keep it all in sync.
What you get
Commerce software, end to end
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Online stores & storefronts
Single-brand and D2C stores — product catalogs, carts, checkout and the customer experience around them.
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Multi-vendor marketplaces
Two-sided platforms with seller and buyer flows, listings and variations, offers, reputation and order management.
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Catalog & product search
Search that models a real catalog — faceted filtering, relevance and scale (e.g. Solr/Elasticsearch), not just a keyword box.
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Checkout, payments & subscriptions
Payment integrations, offers and promo codes, and subscription/billing flows built into the product.
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Order, inventory & seller management
The operational backbone — orders, inventory, seller plans, admin and permissions.
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Integrations & APIs
Payments, logistics, ERP, marketing and the third-party services commerce depends on — connected reliably.
Who this is for
Retailers, marketplaces and D2C brands
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Online marketplaces
Multi-vendor and two-sided platforms that need seller/buyer flows, search and payments engineered for scale.
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Online retailers & D2C brands
Businesses that have outgrown a template and need custom commerce software built around their catalog and workflow.
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Retail & commerce businesses
Established retailers modernizing or extending their commerce systems and integrations.
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Commerce platforms & vendors
Products whose value is the commerce engine itself — catalog, search, payments and marketplace mechanics.
Solutions
What we build for e-commerce teams
AI Shopping Assistant Development
Shoppers ask questions a search box cannot answer. Turn your catalog into a conversation, grounded in your own products, with image understanding.
See it on them before they buy
Virtual try-on built into the moment of decision — a customer's own photo, your own catalogue, a full look in about a minute.
How an engagement runs
From scope to a store in market
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Scope
We map the catalog, the flows, the payments and the integrations, and define what to build first.
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Build
We design and engineer the store or marketplace — front end, back end and search.
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Integrate
We connect payments, logistics and the systems your commerce runs on.
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Scale
We harden and scale it, and keep developing it as the business grows.
Proof
ShoeperMarketA two-sided marketplace, engineered end to end
A dedicated two-sided marketplace for buying and selling shoes — Solr-powered catalog search, offers, a demand-capturing Hunt List with smart matching, and full seller and buyer flows — engineered end to end.
How Toobler built ShoeperMarket — a dedicated two-sided marketplace for buying and selling shoes: Solr-powered catalog search, offers, a demand-capturing Hunt List with smart matching, and full seller and buyer flows.
Proof
MeltBrandsA price engine over a thousand sources
A price engine over a thousand sources, a voucher business, and price data syndicated into third-party sites
How Toobler built ShopBoxUK for MeltBrands — a price engine over a thousand sources, a voucher business, and plugins syndicating its data to other sites.
Proof
PawSantaA pet-services marketplace with a community built in
A two-sided pet-services marketplace with a built-in community — owner and vendor apps, admin console and an event-driven backend
How Toobler designed and built PawSanta: apps for pet owners and pet businesses, an admin console, and an event-driven microservices backend.
Proof
HeartOceanA boat-rental marketplace, from listing to settlement
A boat-rental marketplace — owner listings, slot-based booking with deposits and refunds, and an admin portal that runs the marketplace
How Toobler designed and built HeartOcean's boat-rental marketplace: owner listings, slot-based booking, deposits and refunds, and an admin portal.
Across the whole operation
Connect · Modernize · Understand · Act · Operate
Systems & Data Integration
Information gets re-keyed because systems were never designed to talk. Connect fragmented systems, APIs, devices and enterprise data into one picture.
Platform Modernization
Legacy platforms do not get replaced overnight and cannot go dark. Modernized in place — re-architected, debt paid down, the operation still running.
Operational & Asset Intelligence
Assets and devices produce data long before anyone can act on it. Turn it into a live operational picture — IoT platforms, operational twins, decision support.
AI & Workflow Automation
AI in a business-critical workflow cannot run on outputs nobody can check. The model proposes, a human approves, every step audited — on Zahen.
Managed Product Engineering
Some teams would rather not carry a product alone. Toobler runs dedicated engineering pods that build, evolve and operate it long-term — web, mobile and cloud.
SaaS Product Engineering
SaaS products outgrow the architecture that launched them. Toobler designs, builds, scales and re-platforms software products for SaaS companies, ISVs and funded startups.
Building an online store or marketplace?
If you're building an e-commerce store or a marketplace and need it engineered around how you actually sell, talk to Toobler's engineering team. We'll scope it and show you what to build first.