Media engineering, end to end
Video that survives real traffic
Media products fail at the seams — ingest, transcoding, delivery, and the app your users actually touch. Toobler builds them end to end: streaming and adaptive delivery, collaborative production and management, and personalized, dynamic video, increasingly with governed, AI-assisted creation built in, on cloud-native pipelines across web and native mobile.
Video is a pipeline problem, engineered well
A video product is only as good as the pipeline underneath it — ingest, transcoding, adaptive streaming, storage and delivery all have to work before the experience does. Toobler builds both: the cloud-native video pipeline (transcode → adaptive HLS → CDN, on serverless infrastructure) and the product on top of it — the collaboration, the personalization, the apps. We engineer video as a real, scalable system, not a bolted-on player.
The same media engineering powers automated media and content pipelines inside live event platforms — governed AI cutting clips, captions and highlights, with a human approving every one before it ships.
What you get
Video products, end to end
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Video platforms & apps
Web and native mobile video products — galleries, players, sharing, roles and the experience around them.
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Streaming & adaptive delivery
Ingest, transcoding and adaptive streaming (HLS) with CDN delivery — video that plays reliably at any scale.
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Collaborative production & management
Tools for teams to create, manage, review and distribute video content together.
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Personalized & dynamic video
Templated, data-driven video — merging CRM or user data to auto-generate personalized video at scale.
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Video pipelines & infrastructure
Serverless cloud pipelines (transcode, storage, CDN, search) engineered for cost and scale.
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Integrations & APIs
CRM, storage, analytics and the third-party services video products depend on — connected reliably.
Who this is for
From video platforms to martech video
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Video-technology companies
Products whose core is video — streaming, production, management or distribution.
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Media & content teams
Teams that create and distribute video at scale and need the platform to run it.
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Product companies with video
Businesses embedding video — collaboration, personalization or delivery — into their product.
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Martech & sales video
Personalized and dynamic video tied into CRM and marketing workflows.
Where media meets governed AI
Governed, AI-assisted media creation
Increasingly, part of the media is made for you — clips, captions, personalized cuts — with AI doing the repetitive work and a person approving every output. We engineer that pipeline, governed and audited, into the products and platforms teams already run.
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Automated clipping & highlights
Rules- and AI-assisted identification of clip-worthy moments — highlights, soundbites, recaps — generated without manual scrubbing.
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Captioning, transcription & localization
Automated captions, transcripts and multi-language versions, so one capture reaches every audience.
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Personalized & dynamic media
Templated, data-driven video — merging CRM or user data to auto-generate a personalized cut for every recipient, at scale.
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Repurposing across formats
One capture repurposed into recaps, social clips and on-demand content, sized for each destination.
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Media asset management
Automated tagging, metadata and organization so media stays searchable and reusable across projects.
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Governed AI review
Every AI-generated clip, caption or summary passes a human-in-the-loop approval step — auditable, never autonomous.
How an engagement runs
From scope to video at scale
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Scope
The video workflow, the pipeline and the apps, mapped — then what to build first.
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Build
The pipeline and the product — ingest, transcode, apps and integrations.
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Stream
Delivered reliably, with adaptive streaming and CDN, at scale.
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Scale
Hardened for cost and load, and still developing as the product grows.
Proof
vidiCrewA collaborative video platform, on a serverless AWS pipeline
A collaborative video-production and media platform — a serverless AWS pipeline (MediaConvert → HLS → CloudFront), searchable galleries, and web plus native iOS and Android apps — engineered end to end.
How Toobler built vidiCrew — a collaborative video-production and media platform on a serverless AWS pipeline (MediaConvert to HLS to CloudFront), with searchable galleries and web plus native iOS and Android apps.
Proof
SendvideoitPersonalized prospect videos, generated from a CRM
A HubSpot-native personalized-video platform — templates merged with CRM contact data to auto-generate a personalized video and email GIF for every prospect, on a multi-tenant SaaS.
How Toobler built a HubSpot-native personalized-video platform — templates merged with CRM contact data to auto-generate a personalized video and email GIF for every prospect, on a multi-tenant SaaS.
Across the whole operation
Connect · Modernize · Understand · Act · Operate
Systems & Data Integration
Information gets re-keyed because systems were never designed to talk. Connect fragmented systems, APIs, devices and enterprise data into one picture.
Platform Modernization
Legacy platforms do not get replaced overnight and cannot go dark. Modernized in place — re-architected, debt paid down, the operation still running.
Operational & Asset Intelligence
Assets and devices produce data long before anyone can act on it. Turn it into a live operational picture — IoT platforms, operational twins, decision support.
AI & Workflow Automation
AI in a business-critical workflow cannot run on outputs nobody can check. The model proposes, a human approves, every step audited — on Zahen.
Managed Product Engineering
Some teams would rather not carry a product alone. Toobler runs dedicated engineering pods that build, evolve and operate it long-term — web, mobile and cloud.
SaaS Product Engineering
SaaS products outgrow the architecture that launched them. Toobler designs, builds, scales and re-platforms software products for SaaS companies, ISVs and funded startups.
Building a video product?
If you're building a video platform, a streaming product or a personalized-video tool and need the pipeline and the apps engineered, talk to Toobler's engineering team. We'll scope it and show you what to build first.