Hallcue
Turn a finished event into commercial proof
Hallcue is Toobler’s event commercial intelligence platform. It takes the exports your event platform already produces — attendees, badge scans, sponsors, exhibitors — and turns them into approved sponsor-ROI reports, ranked exhibitor leads and post-event summaries, in days. Every figure traces back to its source, and a human signs off every report.
Your platform runs the event. Hallcue reads what it leaves behind.
The sponsor ROI, exhibitor follow-up and executive read-out that used to take an analyst a week of stitching spreadsheets — Hallcue produces from the data your event already generated. It is vendor-neutral by design: it works from the CSV exports any event platform produces, so it sits alongside your stack rather than replacing it.
What you get
Three deliverables from one event’s data
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Sponsor ROI
A defensible ROI score per sponsor — booth reach, content engagement and audience fit — with a renewal or upsell recommendation and the rationale behind it.
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Exhibitor lead intelligence
Every exhibitor’s booth visitors ranked hot, warm, cool and cold — scored on scan activity and seniority, exported CRM-ready, with the reason for each lead.
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Post-event intelligence
An executive summary of the event’s commercial performance — the headline numbers, the breakdowns, and the renewal and upsell decisions they point to.
How it works
From raw exports to approved reports
- 01
Connect your exports
Upload the CSVs your platform already produces — attendees, sessions, sponsors, exhibitors, scans, downloads. No integration to build first.
- 02
Map once, reuse
A guided workbench matches your columns to a common event data model; save it as a template and every future event maps in minutes.
- 03
Score by transparent rules
A deterministic engine computes the ROI, lead and post-event scores — no black box; every number is a rule you can read.
- 04
Govern the narrative
AI drafts the write-up around those numbers, a human approves it, and the approved report is stored with a full audit trail. The AI never changes a figure.
- 05
Export and share
Approved reports out as PDF, CSV or CRM-ready files — for a sponsor, an exhibitor, or your own board.
The difference
AI you can put in front of a sponsor
- 01 — The trust problem
The blocker to AI in commercial reporting isn’t capability — it’s trust. If an AI writes a sponsor’s ROI figure, can you defend it? Most tools can’t tell you where a number came from, or who approved it.
- 02 — How Hallcue solves it
Hallcue is rules-first. A deterministic engine computes every metric; the AI only writes the narrative around numbers it cannot alter. Every record and every score carries an evidence reference back to the exact source rows and the rule that produced it, and nothing publishes without a recorded human approval and an append-only audit.
- 03 — What you get
Reports you can hand to a sponsor, an exhibitor or a board, knowing every figure is traceable and signed off — the difference between “the AI said so” and “here is the evidence.”
Who it’s for
Built for organisers, agencies and vendors
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Event organisers
Sitting on platform exports after every event and needing to prove ROI to sponsors, hand exhibitors a follow-up list, and give execs a renewal read — fast, and defensibly.
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Agencies & PCOs
A white-label commercial-intelligence and reporting layer that sits on top of whatever platforms your clients already run.
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Event-tech vendors
The governed event-intelligence capability, built into your product. We built Hallcue on our own governed-AI platform — we can build the same into yours.
Toobler builds it. Your team runs it.
Hallcue is built on Zahen, Toobler’s governed-AI platform — the layer that makes the AI step safe: human approval, audit and tenant isolation by design. Toobler engineers, integrates and deploys Hallcue against your event data; your commercial team operates it. We start with a pilot on one real event — proving the sponsor-ROI and exhibitor-lead workflow on your own data before anything scales.
Prove it on your next event
Bring one event’s exports. We’ll stand Hallcue up against your data and show you the sponsor-ROI and exhibitor-lead reports it produces.