Event Technology Engineering

Event Data & CRM Integration Services for Salesforce, HubSpot and Marketo

Toobler connects event registration, engagement and exhibitor platforms to Salesforce, HubSpot, Marketo, BI tools and custom systems through reliable APIs, webhooks, field mapping and monitored data flows — so attendee, sponsor and revenue data moves accurately between the platforms you already run, without replacing them.

Assess your event-data integration

The integration problem

When event platforms and CRM systems don't talk to each other

  1. 01 — The problem

    Registration, ticketing, session and exhibitor data usually sit in separate systems from Salesforce, HubSpot or Marketo. Teams rely on manual exports and one-off scripts, field mappings drift over time, and a broken sync often goes unnoticed until sales, marketing or sponsor reporting is working from stale or incomplete data.

  2. 02 — Our approach

    We connect each event platform to your CRM, marketing automation and BI systems through APIs and webhooks mapped to a common event-data model, with retry and error-handling logic and monitoring built in from the start, so failures are caught before they reach a campaign or report.

  3. 03 — The outcome

    Event, CRM and revenue teams work from the same current data. Attendee, registration and exhibitor records sync reliably into Salesforce, HubSpot, Marketo or your warehouse, and sync issues are surfaced and resolved rather than discovered downstream.

Scope

What our event platform API integration covers

Event data CRM integration services span the systems most event organisers and event-tech vendors already run.

  1. Event Salesforce integration

    Sync registration, session and engagement data into Salesforce objects, campaigns and reporting.

  2. HubSpot event integration

    Connect attendee and lead data into HubSpot lists, workflows and lifecycle stages.

  3. Marketo event integration

    Feed session and engagement signals into Marketo programmes and lead scoring.

  4. Registration and ticketing connectors

    Link registration and ticketing platforms to CRM, marketing automation and BI systems.

  5. Exhibitor and lead-retrieval integration

    Bring exhibitor portal and lead-capture data into CRM pipelines and reporting.

  6. BI and data-warehouse sync

    Route event data into analytics and reporting platforms alongside your CRM.

  7. Custom and legacy system integration

    Connect bespoke event apps and internal systems by API or webhook, without a rebuild.

Reference workflow

How attendee data sync and event platform API integration work

Our approach follows a repeatable pattern: connect to each event platform’s API or webhook feed, map fields to a common event-data model shared across CRM, BI and reporting, and validate against a data-quality checklist before anything syncs. Data then moves to Salesforce, HubSpot, Marketo or your warehouse with a retry and error-handling pattern that catches failures before they reach a campaign or sponsor report — every flow is monitored, so a broken sync is flagged and resolved rather than silently dropping attendee, sponsor or exhibitor records.

This pattern is grounded in engineering experience building production event technology across a global events ecosystem — it draws on real registration, sponsor and exhibitor data models, not a generic connector library.

How we work with you

Our implementation approach

A staged approach that starts with mapping and ends with a monitored, production integration.

  1. 01

    Map the ecosystem

    Audit your event platforms, CRM landscape (Salesforce, HubSpot, Marketo), registration, exhibitor and BI systems, and how data currently moves — or breaks — between them.

  2. 02

    Design the integration and data model

    Define field mappings, a common event-data model, and the retry/error-handling pattern for each connector.

  3. 03

    Build and validate connectors

    Implement API and webhook integrations and check them against a data-quality checklist before go-live.

  4. 04

    Monitor and operate

    Run the integrated flows with monitoring and alerting, then extend to the next system or use case.

How we work with you

Engagement model: from integration sprint to retained programme

Event Platform Integration & AI Readiness Sprint
A fixed-scope, paid engagement that maps your event platforms, CRM landscape and data flows, identifies integration gaps and data-quality constraints, and produces an event-ecosystem map, sample field mapping and a pilot plan.
Focused integration pilot
One measurable use case — for example, a single CRM–event data sync — built to production standard, with retry and error-handling and monitoring in place.
Event Data & CRM Integration programme
Connectors expanded across Salesforce, HubSpot, Marketo, exhibitor and BI systems at scale, running as monitored, production data flows.
Dedicated integration engineering pod
An embedded team that maintains and extends your integrations as your platform stack and CRM landscape evolve.

Ready to connect your event platforms to CRM and revenue systems?

Start with an Event Platform Integration & AI Readiness Sprint to map your data flows, CRM landscape and integration gaps, and leave with a production-oriented architecture and pilot plan.

Assess your event-data integration

Related

Frequently asked

Do you offer event Salesforce integration for registration and session data?
Yes. We build connectors that map registration, session and engagement data from your event platform into Salesforce objects and campaigns, with field mapping and monitored sync agreed during the integration sprint.
Can you connect event platforms to HubSpot?
Yes. HubSpot event integration typically covers attendee and lead data flowing into lists, workflows and lifecycle stages, mapped to a common event-data model shared with your other CRM and reporting systems.
Do you support Marketo event integration for lead scoring and nurture programmes?
Yes. We connect session, engagement and registration signals into Marketo programmes and lead scoring, alongside equivalent Salesforce or HubSpot integrations where a single event feeds more than one system.
How does event platform API integration handle failures?
Every connector we build follows a retry and error-handling pattern with monitoring and alerting, so a failed sync is caught and resolved rather than silently dropping attendee, sponsor or exhibitor records.
What is attendee data sync and how do you keep it accurate?
Attendee data sync moves registration and engagement records between your event platform and CRM or BI systems. We validate each flow against a data-quality checklist and a defined field mapping before it goes live.
Do we need to replace our event platform to integrate it with our CRM?
No. Our integration work connects the event platforms, CRM and revenue systems you already run — it does not require replacing your technology stack.