Salesforce, HubSpot and Marketo

Connect event data to your CRM

Registration, attendee, sponsor and exhibitor data is most useful in the systems your sales and marketing teams already use. We connect event platforms to CRMs such as Salesforce, HubSpot and Marketo, to BI tools and to your own systems, so that data arrives complete and on time, without replacing anything you run.

Assess your integration

The integration problem

When event platforms and CRMs don't talk to each other

  1. 01 — The problem

    Registration, ticketing, session and exhibitor data usually lives in a different system from your CRM. Teams fill the gap with manual exports and one-off scripts. Field names change, a sync quietly stops, and nobody notices until a sales list, a campaign or a sponsor report is built on old or missing data.

  2. 02 — Our approach

    We connect each event platform to your CRM, marketing and reporting systems through their APIs and webhooks. We agree up front which fields go where, retry anything that fails, and watch every connection, so a problem is caught before it reaches a campaign or a report.

  3. 03 — The outcome

    Event, sales and marketing teams work from the same up-to-date data. Attendee, registration and exhibitor records arrive where they're needed, and when a sync does go wrong, someone finds out straight away.

What we connect

What our event platform API integration covers

The systems we connect event platforms to, depending on what you run.

  1. Event Salesforce integration

    Registration, session and engagement data into Salesforce records, campaigns and reports.

  2. HubSpot event integration

    Attendee and lead data into HubSpot lists, workflows and lifecycle stages.

  3. Marketo event integration

    Session and engagement activity into Marketo programs and lead scoring.

  4. Registration and ticketing connectors

    Registration and ticketing platforms linked to your CRM, marketing automation and reporting.

  5. Exhibitor and lead-retrieval integration

    Exhibitor portal and lead-capture data into your CRM pipeline and reports.

  6. BI and data-warehouse sync

    Event data sent to your analytics and reporting tools as well as your CRM.

  7. Custom and legacy system integration

    Your own event apps and internal systems, connected by API or webhook without a rebuild.

In practice

How it works in practice: Totem, VISIT and CrowdConnect

Totem’s event platform doesn’t work alone. Toobler built its integration with VISIT, another event-technology product: event data flows out of Totem and into the organizer’s VISIT account, so it’s already there and nobody has to export it and upload it again. Totem also integrates CrowdConnect, an event-technology product that provides real-time indoor navigation.

This is how we approach every integration, whether it sends data to another event product or to a CRM such as Salesforce, HubSpot or Marketo. We connect to each platform’s API or webhooks, agree exactly which fields map to which, and check the data before anything is sent. Failed transfers are retried, and every connection is monitored, so attendee, sponsor or exhibitor records aren’t lost without anyone noticing.

How we work with you

Our implementation approach

Four stages, from understanding what you have to a monitored integration in production.

  1. 01

    Map the ecosystem

    Look at your event platforms, CRM, registration, exhibitor and reporting systems, and how data moves between them today, including where it breaks.

  2. 02

    Design the integration and data model

    Agree which fields map to which, how records match up across systems, and what happens when a transfer fails.

  3. 03

    Build and validate connectors

    Build the API and webhook connections and check the data they produce before go-live.

  4. 04

    Monitor and operate

    Run the connections with monitoring and alerts, then move on to the next system.

How we work with you

From a short sprint to ongoing support

Event Platform Integration & AI Readiness Sprint
A short, fixed-scope engagement. We map your event platforms, CRM and data flows, find the gaps and data-quality problems, and give you a map of your systems, a sample field mapping and a plan for a first pilot.
Focused integration pilot
One integration built properly, for example a single sync between your event platform and your CRM, with retries and monitoring in place.
Event Data & CRM Integration program
More connections, added one at a time, across your CRM, marketing, exhibitor and reporting systems, all running and monitored.
Dedicated integration engineering pod
A team that stays with you, maintaining and extending your integrations as your platforms and CRM change.

Proof

Global B2B events group

The event platform engineering behind connected data

A multi-brand enterprise event platform, engineered and evolved over years

See how Toobler engineered enterprise event technology across registration, sponsors, exhibitors, meetings, mobile, reporting and integrations.

Read the case study

Event Technology

More across the event stack

Other ways we help event-tech teams build, connect and modernize their platforms.

See the full Event Technology overview

Ready to connect your event platforms to your CRM?

Start with an Event Platform Integration & AI Readiness Sprint. We'll map your data flows, CRM and integration gaps, and give you an architecture and a pilot plan you can act on.

Assess your event-data integration

Related

Frequently asked

Do you offer event Salesforce integration for registration and session data?
Yes. Salesforce is one of the CRMs we connect event platforms to. We map registration, session and engagement data into Salesforce records and campaigns, and agree the field mapping and how the sync is monitored during the integration sprint.
Can you connect event platforms to HubSpot?
Yes. We connect attendee and lead data from your event platform to HubSpot lists, workflows and lifecycle stages, using the same field mapping as your other CRM and reporting systems.
Do you support Marketo event integration for lead scoring and nurture programs?
Yes. We can send session, engagement and registration activity into Marketo programs and lead scoring, alongside Salesforce or HubSpot if one event feeds more than one system.
How does event platform API integration handle failures?
Every connection we build retries failed transfers and is monitored, with alerts. If a sync breaks, it's flagged and fixed, rather than quietly dropping attendee, sponsor or exhibitor records.
What is attendee data sync and how do you keep it accurate?
It means keeping registration and engagement records in step between your event platform and your CRM or reporting tools. We agree a field mapping for each connection and check the data before it goes live.
Do we need to replace our event platform to integrate it with our CRM?
No. We connect the event platforms, CRM and revenue systems you already run. For Totem, for example, we built its integration with VISIT on the platform's side, without replacing anything.

Start with one measurable use case.

A Readiness Sprint is a fixed-scope engagement that maps your integration and AI readiness and produces a production-oriented plan — before anything is built.

Book a Readiness Sprint Schedule a Call